(beta · 15 free generations)

Your next campaign,
shot tonight.

tr!m gives clothing brands a reliable source of trend-ready, cinematic content — garment-accurate and shot on models that look like real people. Under a minute a shot — no studio, no crew, no four-figure invoice.

(every image above was generated in tr!m)

(what a shoot costs you)

A photoshoot eats a week
and a month of margin.

Studio, photographer, models, travel, editing, turnaround. Then you do it again next drop. tr!m replaces that loop with a few taps — roughly under a minute per generation — so the content never stops and the budget goes back into product.

$0 typical cost of one shoot day
3 weeks brief to usable assets
15 free generations in the beta · under a minute each

(the work)

Every frame below was generated in tr!m.

Real garments, real-looking people, lighting and grade pulled from what's actually performing right now — gas-station fluorescents, blue hour, hard flash, mirror selfies.

(swipe to see all 16) (scroll or use the arrows to see all 16)

(garment accuracy)

Your piece. Not
something like it.

Accuracy isn't a prompt trick — it's built into the pipeline. Every generation is checked against your source garment before it reaches you: print placement, logo shape, colourway, zip, trim, drape. If a frame drifts from the real product, it doesn't pass.

  • Print and logo held to the source file
  • Colourway and fabric behaviour preserved
  • Every result labelled and versioned
  • Regenerate until it's right — at no extra shoot cost
tr!m result screen: a generated stairwell shot of a cream zip hoodie, marked v1 · original with a passed check badge

(model realism)

Models people
believe in.

Uncanny AI faces kill a brand's credibility faster than a bad product photo. tr!m is tuned hard against it — natural skin, real body proportions, hands that behave, posture that reads like a person standing in a car park rather than a render.

Cast the look you need — gender, build, age, what they're doing — and get someone who could walk into your next real shoot.

Two models at a skate park wearing tr!m hoodies
Model taking a mirror selfie in an elevator

(trends & cinematic look)

Shot like the feeds
people actually stop on.

Light, location, lens and angle are first-class choices, not afterthoughts — the same vocabulary a director would use, as tap-through options or in your own words.

Hard flashBlue hourNeon spill Street lampSpotlightWindow 35mm filmiPhone flashCinema DSLR editorialBleach bypassCool blue Cross-processMonoRooftop Back alleyStairwellUnderpass

(how it works)

Four screens. One shoot.

Pick options or describe it in your own words. Each generation lands in under a minute — a full set of looks is done before a real shoot would have finished loading in.

tr!m shoot setup screen

(your time back)

Run the brand.
Not the shoot.

You already handle production, fulfilment, suppliers, returns, drops and DMs. Content shouldn't be the thing that slips — or the thing that eats the week.

tr!m is built to be the dependable part of your calendar: a library that fills up on your schedule, so there's always something ready to post before the next drop lands.

Join the beta
tr!m library screen titled Everything you've made, showing a grid of generated images

(after the beta) coming soon

A creative director
that knows your brand.

After the beta, tr!m stops waiting to be asked. The creative director learns your brand's taste and aesthetic, plans content around every drop, and generates it for you automatically — so there's always something on-brand ready to post.

  • Learns your tasteRemembers the looks you keep and the ones you don't, until it shoots like your brand by default.
  • Plans around your dropsGive it the launch date. It maps out what to post and when — teaser, drop day, restock.
  • Generates it for youOn-brand content lands in your library ahead of every post, without you starting a shoot.
  • Checks before you see itRejects warped prints and off-brand drafts, and tells you why.

(beta brands get it first)

tr!m creative director screen marked coming soon: a locked sneak peek of today's brief, saying two drafts for the next drop passed review and Friday's reel is lined up

(after the beta) coming soon

Then we make it move.

Video isn't part of the beta — it lands straight after. Take a frame you've already made and tr!m animates it, with real camera work: slow push-ins, orbits, tracking shots, a train tearing past behind your model.

Beta brands get it first.

(preview · generated in tr!m)

(private beta)

15 free generations.
Get your brand in early.

We're onboarding a small group of clothing brands before launch. Every beta brand gets up to 15 free generations — enough to shoot a full drop and see your own product come back. Leave your email and number and we'll set you up personally.

Got questions? Join our Discord